Do emojis in email subject cause complaints? Sometimes.

We’re sending out transactional e-mails. Order confirmations, delivery notifications, the boring stuff. And while these are supposed to be complaint-proof, we were still getting complaints regularly, and our AWS Historical Complaing Rate was climbing up. When it started approaching the warning levels, we sat down to think it all through and realised that it may… Continue reading Do emojis in email subject cause complaints? Sometimes.